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Roblox Statistics
Roblox statistics provide a detailed look at one of the most active online platforms in the gaming industry today. Known for its vast array of user-generated games and highly engaged player base, Roblox has become a global leader in interactive virtual worlds.
With millions of active users logging in on a daily basis, the Roblox platform continues to grow across all age groups and regions. Whether someone is playing Roblox on mobile, PC, Xbox, or other platforms, the experience centers around content creation, social interaction, and exploring games made by different creators.
How Many People Play Roblox?
The total number of registered accounts on the platform is around 9.7 billion. This figure reflects the immense global audience Roblox has built since its launch, with users joining from nearly every region, including the United States, Canada, Europe, and beyond.
With such a large base of registered users, Roblox continues to attract developers and creators looking to build games, earn Robux, and connect with millions of players around the world. The size of the user base also reinforces the importance of social interaction and user-created content as central features of the Roblox experience.
Daily Active Users (DAU)
The most recent data on daily active users shows just how strong the engagement level remains on the platform. According to Statista, as of Q2 2025, Roblox reached 111.8 million daily active users worldwide, marking a significant rise from previous quarters and reflecting consistent growth over the past several years.
Back in late 2018, Roblox had just under 14 million daily users. Since then, the platform has experienced a steady and impressive climb, especially throughout 2020 and 2021, where stay-at-home trends drove more users–particularly kids and teens–to start playing Roblox regularly.
With over 111 million people playing Roblox daily, the platform maintains one of the highest engagement levels in the gaming industry. This is fueled by the wide range of genres, the freedom to create, and the ability to interact with friends in immersive, user-created games.
The consistent growth also signals that the Roblox Corporation continues to reach a diverse audience, drawing in both new users and long-time players alike.
Monthly Active Users (MAU)
Roblox continues to show strong growth in monthly engagement across all platforms, reaching over 380 million monthly active users. This figure includes activity from players across mobile, console, and desktop devices and reflects just how embedded the platform has become in everyday digital entertainment, particularly for younger audiences.
Breaking this down further by platform shows just how widespread the Roblox user base is:
- Google Play (Android) reports between 90 million and 150 million monthly active users, with over 1 billion total downloads on Android devices, showing how deeply Roblox has penetrated mobile markets, especially outside North America.
- Apple App Store (iOS) has between 219.5 million and 376.2 million monthly active users, based on current estimates. Roblox is one of the most downloaded free games on the App Store, with over 3.1 billion installs.
What Age Group Plays Roblox the Most?
Roblox has long been associated with younger players, but recent data shows that the platform’s audience is broader than many assume. As of December 2024, the largest share of Roblox users–25%–falls within the 17 to 24-year-old age group.
This growing segment reflects how the platform has evolved beyond a kids-only space, now attracting older users who are just as active in playing Roblox, content creation, and participating in social interaction.
Children under 9 years old account for 20% of users, and another 20% fall into the 9 to 12-year range. Users aged 13 to 16 make up 16% of the total, while adults 25 and older represent 19%. These percentages show a relatively even distribution across age groups, with a noticeable shift toward teen and adult engagement in recent years.
At the same time, the platform’s popularity among younger users has kept online safety a priority. Roblox continues to update its moderation systems, parental controls, and content guidelines in response to statistics on online safety, aiming to create a space that’s open but still protected for all ages.
As the platform welcomes millions of new users each month, its ability to serve a diverse audience across different age groups remains one of its most important strengths.
Demographic Distribution of Roblox’s Global Audience
Roblox’s audience is spread widely across the world, with some regions showing robust growth. As of Q2 2025, Asia-Pacific leads the way with 35.6 million daily active users, followed by Europe at 25.6 million, and the US and Canada at 20.6 million.
Another 30 million users come from other parts of the world. This regional spread shows just how widespread playing Roblox has become, with engagement driven by mobile access, free-to-play entry, and an expanding library of user-generated games.
Gender distribution also shows that Roblox appeals across identities, though some groups are more represented than others. As of December 2024, 52% of users were male, while 39% were female. The remaining 9% fall into the unknown category.
Together, these demographic insights show that Roblox continues to attract a wide range of users across regions, devices, and identities. The engagement level remains high across all groups, with millions logging in regularly to explore worlds, customize avatars, and interact with other creators.
As the platform grows, so does its reach—both geographically and socially—making Roblox one of the most inclusive and far-reaching online experiences available today.
What Are the Most Popular Games on Roblox?
With millions of players playing Roblox every day, some user-generated games have become massive hits, drawing billions of visits and building communities of loyal fans.
Here are the most popular games on Roblox by all-time visits (as of July 2025):
- Brookhaven RP – 69.13 billion visits
- Blox Fruits – 52.95 billion visits
- Adopt Me! – 40.03 billion visits
- Tower of Hell – 29.9 billion visits
- Murder Mystery 2 – 21.56 billion visits
- Grow a Garden – 21.19 billion visits
- MeepCity – 16.24 billion visits
- Piggy – 13.77 billion visits
- The Strongest Battlegrounds – 13.61 billion visits
- BedWars – 10.58 billion visits
These games span a wide range of genres, from role-playing and simulation to action and puzzle-solving. Most of them are created by independent developers or small teams within the creator community, showing what’s possible when users are given the tools to create and share their ideas with a massive worldwide audience.
Roblox User Engagement Statistics
From mobile users to desktop and console players, engagement on Roblox continues to rise year over year.
According to Statista, 80% of Roblox users access the platform via mobile, including both iOS and Android. Desktop accounts for 17%, and consoles like Xbox make up the remaining 3%. The dominance of mobile suggests that ease of access is a major driver of engagement, especially among younger users and international audiences who may not own a console or gaming PC.
As of Q2 2025, users spent a total of 27.4 billion hours engaging with Roblox games. That number has grown consistently since 2018, signaling not just growth in active users, but also deeper involvement from those already on the platform. This high level of interaction is driven by the variety of user-generated games, social play, and the opportunity to earn or spend Robux on virtual items and avatars.
Data shows that the average Roblox session lasts around 27 minutes, and players log in four times per day on average, meaning most users are spending nearly two hours per day playing Roblox, often returning to check on friends, collect rewards, or continue progress in their favorite games.
In the United States, children between the ages of 4 and 18 spend significantly more time on Roblox than on any other gaming app. In 2024, kids averaged 190 minutes per day on Roblox–far ahead of other platforms like Minecraft or Among Us. This long screen time reflects how important Roblox has become in everyday routines, especially for younger users looking for interaction, entertainment, and a sense of community.
How Many People Have Downloaded the Roblox App?
Roblox has reached an impressive download milestone. More than 1.3 billion installs across mobile and PC platforms–making it one of the most downloaded games in the industry. Looking at the past 18 months, downloads have remained consistently high:
- June 2025: 27,013,072
- May 2025: 23,624,673
- April 2025: 21,775,967
- March 2025: 20,273,819
- February 2025: 16,803,561
- January 2025: 21,380,690
- December 2024: 20,389,668
- November 2024: 13,305,788
- October 2024: 14,919,608
- September 2024: 15,639,034
- August 2024: 20,386,377
- July 2024: 20,757,186
- June 2024: 18,121,206
- May 2024: 16,623,189
- April 2024: 15,916,259
- March 2024: 16,987,756
- February 2024: 16,865,466
- January 2024: 18,598,531
These numbers show a strong pattern of new user acquisition, but getting people to download the app is just one part of Roblox’s performance. Holding onto new users—especially in the competitive space of free-to-play games—is where retention comes into play.
Here’s a breakdown of Roblox retention stats:
- Day 1 Retention: 42%
- Day 7 Retention: 30%
- Day 14 Retention: 22%
- Day 30 Retention: 15%
While the drop-off over time is typical for any live-service platform, it’s worth noting that 15% of Roblox players still engage a whole month after their first download, showing that a meaningful segment of the active user base continues to explore, create, and participate in the broader Roblox platform over time.
How Many Developers and Creators Earn Robux?
Robux is Roblox’s virtual currency–used by players to purchase virtual items, upgrade avatars, unlock premium content, and access special features within user-generated games. But Robux isn’t just for spending. For millions of users in the creator community, it’s also a way to earn money by generating content others want to engage with.
On Roblox, developers and creators can earn Robux by designing games, assets, and in-game experiences that attract players. Through the Developer Exchange Program (commonly called DevEx), qualified creators can convert their earned Robux into real-world currency.
Creator Earnings and DevEx Participation:
- In 2021, 1.7 million developers earned Robux. About 7,000 of them were registered in DevEx, and 5,500 exchanged Robux for real money.
- In 2022, that number jumped to 4.2 million developers, with 11,000 registered in the program and 8,800 completing exchanges.
- In 2023, 5 million creators earned Robux. 16,500 joined DevEx and 12,000 cashed out.
- By 2024, Roblox was reporting “millions of active developers,” with 24,500 in the exchange program and 17,000 opting to convert their earnings into cash.
Real-World Payouts to Developers:
- 2018: $71.89 million
- 2019: $111.98 million
- 2020: $328.74 million
- 2021: $538.32 million
- 2022: $623.86 million
- 2023: $740.75 million
- 2024: $922.82 million
Based on 2025 estimates, for every dollar spent on Roblox:
- 25% goes to creators through the Developer Exchange
- 22% covers app store and payment processing fees (Apple, Google, Microsoft)
- Roblox Corporation retains 17%
- The remainder supports platform hosting, moderation, and services
This means creators collectively receive a significant portion of revenue, especially those with high-engagement games or unique user-generated content that keeps players coming back.
As of June 2025, 78% of creators in the U.S. reported working as individuals rather than with a studio or business.
A majority of creators say they wouldn’t be working in interactive experiences at all if Roblox didn’t exist.
- 13% said they’d definitely be earning money in the space without Roblox
- 46% said they wouldn’t have made any income from creating games if Roblox didn’t exist
This reflects how meaningful Roblox has become–not just for playing, but for launching careers.
How Do Roblox Players Earn Robux?
While many users spend Robux on virtual items, others are focused on earning it. Roblox offers several ways for creators to generate income by building, sharing, and promoting content. Whether it’s developing a game, selling avatar items, or contributing tools through Studio, creators have multiple paths to participate in the economy.
Here are the most common methods Roblox players use to earn Robux today.
Experiences
Creating an experience—often referred to as a game or interactive world—is the most popular way to earn Robux. Roblox makes this process approachable, with low upfront costs and the ability to publish globally within seconds. Developers can generate income through multiple in-experience revenue sources:
- In-game purchases: These include game passes, premium upgrades, and consumable items players buy while playing.
- Creator Rewards: Roblox distributes bonuses to eligible developers based on engagement from Premium subscribers.
- Immersive ads: These are brand-sponsored in-game placements that blend into the gameplay environment and generate additional revenue for creators.
Avatar Items
Roblox users can also design and sell custom avatar items, including clothing, accessories, and body parts. These assets are purchased with Robux and worn by players to personalize their avatars, which is a key part of the Roblox experience.
Creators can earn Robux through:
- Selling original avatar items
- Reselling limited items
- Collecting commissions from marketplace activity
This option is popular with Roblox users who enjoy creating content but may not want to build full games. It also allows for a steady income as trends change and players look to refresh their looks. The marketplace is especially active among mobile and PC users who invest heavily in customization.
Studio Plugins and Models
For more advanced creators, Roblox Studio offers another way to monetize through the sale of tools and assets. Developers can create and sell:
- Plugins that improve Studio workflows
- Models such as buildings, characters, vehicles, and scripts
These tools help other creators build faster and more efficiently, making them a valuable part of the development ecosystem. With millions of developers using Roblox Studio every month, high-quality plugins and models are in steady demand. This option appeals particularly to skilled developers who want to support the broader community while generating income.
Creator Affiliate Program
The Creator Affiliate Program allows Roblox users to earn Robux by promoting games and items across the platform. When someone joins Roblox or buys an item using a shared link or promoted asset, the affiliate earns a percentage of that transaction.
This program is a strong entry point for players who are active in the community and want to share their favorite content while earning Robux in the process. It also supports a diverse audience of creators, influencers, and fans who may not code but still want to be part of the economy.
What Is the Revenue of the Roblox Corporation?
According to Statista, Roblox Corporation generated $3.6 billion in annual revenue for 2024, its highest to date, marking a significant jump from $2.8 billion in 2023, highlighting continued healthy growth fueled by Robux purchases, user-generated games, and a highly engaged creator community.
The quarterly revenue data confirms this upward momentum, with Roblox earning $1.08 billion in Q2 2025 alone.
Regionally, the largest share of revenue in 2024 came from the United States and Canada, accounting for $2.28 billion. Europe followed with $659.6 million, while the Asia-Pacific region brought in $379 million, and the rest of the world added $282 million. This global spread underscores Roblox’s diverse audience and the broad appeal of the platform.
Despite rising revenue, Roblox Corporation has operated at a loss for several years. In 2024, the company posted a net loss of $940.6 million, slightly improved from $1.15 billion in 2023. Losses are tied to high investments in safety, technology, and developer tools.
Roblox also increased its advertising expenses, reaching $45.4 million in 2024, up from $25.7 million in 2020, and expanded its workforce to 2,474 full-time employees by the end of 2024. These moves reflect the company’s long-term strategy to support its creator community, drive monthly active users, and fuel continued growth across virtual worlds.
What Are the Safety Concerns Tied to the Roblox Platform?
There are several safety concerns tied to Roblox, many of which have sparked public outcry, media scrutiny, and lawsuits. While Roblox has introduced multiple safety initiatives in response, challenges remain, especially in a platform so reliant on user-generated content.
A 2024 Bloomberg investigation revealed a disturbing pattern of sexual predators using Roblox to groom minors. Despite safety tools and moderation, offenders exploited private chat, games, and avatars to manipulate children. The report highlighted multiple lawsuits against Roblox, arguing that the platform failed to prevent known risks.
Roblox announced it is working closely with law enforcement globally. The initiative focuses on proactive detection, fast-tracked abuse reporting, and evidence-sharing to support grooming and exploitation investigations.
According to a CBS News report, children are being exposed to explicit material through hidden “condo games”, which simulate pornographic scenes and sexual acts. These games often bypass moderation by being shared privately and rapidly deleted after use.
To combat this, Roblox now releases a monthly Safety Snapshot, which tracks banned accounts, flagged games, and moderation enforcement. It aims to increase transparency about how often explicit content appears and what actions are being taken.
A BBC investigation reported that many children spend significant sums of money without understanding the real cost, often draining their parents’ accounts. With limited safeguards in place, this has led to concerns over informed consent and Roblox’s role in protecting young users from predatory monetization.
Roblox offers detailed guidance to help parents manage in-game purchases, including setting spending limits, password protections, and how to request refunds. The platform encourages families to regularly review purchase histories and settings.
A 2023 academic paper published via ACM Digital Library flagged the widespread use of loot boxes and chance-based items in Roblox games. These features mimic gambling behaviors and can psychologically condition children to chase randomized rewards–especially when tied to Robux purchases.
To limit underage access to mature or gambling-like content, Roblox began rolling out age estimation technology in 2025. By using facial analysis and other non-invasive methods, Roblox safety initiatives aim to ensure age-appropriate experiences and better enforcement of content restrictions.
How Injury Lawyer Team Can Help Abused or Exploited Roblox Users
At Injury Lawyer Team, we’ve seen firsthand how online platforms like Roblox can leave young users vulnerable to exploitation, abuse, and manipulation.
We represent victims and families in cases involving online abuse, and we understand the emotional weight these situations carry.
Here’s how our experienced lawyers can help:
- Review whether your case qualifies for legal action against Roblox Corporation or other responsible parties
- Advise you on possible next steps based on current laws and past cases
- Help gather evidence, including chat logs, transaction records, and witness statements
- File claims involving negligence, privacy violations, or failure to protect users
- Work with digital safety experts, child advocacy professionals, and investigators
Our firm stands with you, and we take these matters seriously. No one should have to suffer in silence, especially in environments meant for play, connection, and creativity.
We handle cases like this on a contingency fee basis, which means you won’t pay anything unless we recover compensation. Contact us today for a free and confidential consultation.